Destiny went for an all out assault in the digital graphic space as well as the traditional printed arena. Homepage takeover designs were implemented across the web placing Destiny graphics at the forefront of all the key demographic.
Digital out of home marketing was displayed all across Europe, Middle East and Africa at prominent placements in all major cities. This ran through a sequence of graphics that were carefully
chosen so as to not distract drivers when used roadside. When the OOH was displayed in road safe areas we ran trailers and game play footage in between the key advertisement design.
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Graphic design and marketing projects shown are a collaboration with Activision and Studio Diva.