Call of Duty Black Ops III takes place in the year 2065. 40 years after the events of Black Ops II. Join a new breed of Black Ops soldier in the latest entry to the critically acclaimed Call of Duty first person shooter franchise.
We managed the pan-European marketing for the most successful videogame release of 2015. Call of Duty needs to be everywhere, so it had a strong retail presence with POS sited in targeted retailers through Europe, and with both printed and digital outside billboards across the continent in the lead up to launch day and throughout the key gifting period post-launch.
Black Ops III also made high profile appearances at leading European gaming expos prior to the street date. Also created for the launch were print advertisements and merchandise gifted out to COD fans like t-shirts, lanyards and posters.
© 2016 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylised roman numeral III are trademarks of Activision Publishing, Inc.
Projects shown are a collaboration with Activision, Studio Diva and 72&Sunny.