Bobbi Brown wanted to relaunch their range in the UK. They already existed in the UK market but didn’t command the market share they were expecting. Until this point their European marketing had been sourced from their US agency
and consequently wasn’t very Euro-centric.
We re-shot all their photography in line with this, and changed the language of their existing communications, and created a whole new suite of marketing for them moving forward. Within six
months of the relaunch they saw a 15% increase in UK market share.
© Bobbi Brown Professional Cosmetics, Inc. All worldwide rights reserved.